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Advertising, Sales Promotion and Tourism
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Around the world airships are appearing more and more often dressed in the colors and carrying the messages of an increasing number of forward thinking companies. There is not a more effective outdoor medium than the airship. Numbers of studies have proved the effectiveness of the "Blimps" in promoting the sale of everything from banking services to beverages to automotive fuels.

Both governments and civil organizations have perceived that the airship can become a destination feature, much like the tourist submarines. How better to see the plains and animals of Africa's Great Rift Valley or the beauty of a nation's beaches than through the experience of quiet, smooth, buoyant flight in an airship: fully capable of floating quietly only a few feet above the surface, motionless, or following a river in a rain forest. A ride in a modern airship is truly a unique adventure, experienced by very few people today.

For firms interested in this form of sales promotion and tourism an affiliate company, The Lightship Group, maintains offices in Orlando, Florida (headquarters) and in Telford, UK, Singapore and Rio de Janeiro, Brazil, to sell or lease ABC Lightships. In either case The Lightship Group will contract for full operational responsibility of the airship, relieving the advertiser of every concern except defining where and when he wants the airship to fly.


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